Exclusive quiz for launching the new SeaXplorer Yacht
build for Damen Yachting
Client
Damen Yachting
Builder of superyachts
Techstack
Angular, HTML / CSS / Javascript, NestJS, Mongo, Docker, Kubernetes, DigitalOcean
The Challenge
Damen Yachting aimed to create a memorable interactive experience for the prelaunch of their latest yacht, the SeaXplorer 80. The goal was to introduce a select group of captains, brokers, and resellers to the new yacht, while gathering valuable customer data. To heighten engagement, participants had the chance to win an exclusive $60,000 SeaXplorer Experience, featuring a luxury trip to either the Pacific or a tropical destination aboard a Damen Yachting expedition yacht.
Our Approach
We developed an exclusive interactive quiz to captivate and inform the audience. Each participant received a personalized invitation with a unique code granting them access to a secure, time-limited environment. Within this platform, they learned about the SeaXplorer 80’s features and prepared for the quiz, which offered an engaging, digital expedition around famous yachting hotspots. The quiz included videos and questions about the new yacht, combining immersive content with a competitive element.
To incentivize participation, all users who completed the quiz received a Secrid Wallet containing a QR code, allowing them to access their personal quiz results. The ultimate winner earned the grand prize—a once-in-a-lifetime luxury expedition hosted by Damen Yachting.
The interactive quiz in action
Highlights
- Exclusive, personalized invitations for a select audience.
- Interactive digital quiz that simulates a global yacht expedition.
- Video content and competitive elements to engage and inform.
- Data collection and lead generation, seamlessly integrated into the experience.
- Incentivized participation through rewards and a luxury grand prize.
This experience effectively combined luxury branding with interactive digital engagement, expanding Damen Yachting’s customer database while delivering a high-end, memorable experience.
Who is Damen Yachting?
Damen Yachting has been building iconic superyachts for generations for people who want nothing but the best. From their diverse portfolio of Amels superyachts, SeaXplorer luxury expedition yachts, Yacht Support vessels and large yacht refits they have deliverd almost 100 superyachts for both private and charter use.
Services we provide
Finding the right way to develop the technical solution you need can be hard. Can’t find developers? Struggling to scale up your team? Or do you simply need guidance during the development process? We are here to help and expand your digital experience.
Grow your team or create a dedicated team. Hire developers for the creation, migration or maintenance of software and mobile applications. This is possible with a team from Sri Lanka, but can also be supported and guided from our office in the Netherlands.
We will handle all the tasks necessary for your development project. This includes solution, design, development, project management and DevOps.
